Lisa Price as speaker for female business leaders for the In Good Company 2018 conference

Lisa Price

Carol’s Daughter


Lisa Price is the founder and president of Carol’s Daughter. After starting the natural beauty brand in her home kitchen in 1993, Lisa built upon her loyal following to turn it into a hugely successful company, attracting early investors like Jay-Z and Jada Pinkett Smith, and eventually selling to L’OREAL in 2014. Now available in over 30,000 stores nationwide, Carol’s Daughter is also the first natural hair care product to be featured in the Smithsonian National Museum of African American History and Culture. The mother of three still serves as the founder, face, and chief visionary of Carol’s Daughter, which is currently celebrating 25 years in biz.